The Mark and the Lockups
The mark is an S with a growth tick, set in a rounded square on the accent gradient. The name sits in Plus Jakarta Sans 800, the tagline in Instrument Serif italic. Six files cover every use.
Keep space equal to the height of the S around every side of the lockup. Nothing else inside that box.
Lockup 140px wide on screen, 35mm in print. Mark alone 24px. Below that, use the mark only.
Recolour the mark, stretch it, add a drop shadow, place the colour lockup on a busy photo, or set the name in another typeface.
Ink, Accent and Three Signals
One accent, used sparingly: a button, a link, one word in a headline. The three signal colours mean the same thing on every chart and calculator.
#0d0b1aHeadlines, body on light#5b3df5Buttons, links, one word per headline#7c5cffGradients, dark mode accent#efebffTints, highlighted rows#ffffffLight background#f7f6fbSection bands#0b0a12Dark background#4a4760Secondary text#10b981Positive numbers, on track#f43f5eInterest, risk, down#f59e0bWarnings, calloutsFour Fonts, Four Jobs
A geometric display face for headlines, an italic serif for a single accent word, a neutral body face and a mono for labels. The contrast between the sans and the serif is the whole personality.
Sentence case, Plus Jakarta Sans 800, minus 3.5% tracking, line height 1.02. Exactly one word or phrase in Instrument Serif italic, coloured accent.
Display 56 to 88px. Section titles 34 to 56px. Card titles 18 to 22px. Body 16px, small 14px, labels 12px uppercase.
Plus Jakarta Sans and Instrument Serif are self hosted on syedcreates.com. Inter and JetBrains Mono come from Google Fonts. All four are open licence (OFL).
The Approved Photo
One photo, three crops. Use it as supplied, no filters beyond the black and white version here. Credit is not required. For print above A5, ask for the original file.
How It Sounds
If you are writing copy that carries the name, these five rules keep it consistent with everything on this site.
$2M of pipeline on a $25K quarter says more than "high impact". If there is a number, lead with it.
"Partners sourced 40% of pipeline", not "40% of pipeline was sourced through partner channels".
No em dashes, no semicolons, no exclamation marks. Commas and full stops carry the rhythm.
The subject is pipeline and how a technical product gets bought. Security is the industry, not the tone.
First mention: Syed Hadi, Product Marketing and Partnerships Lead at AccuKnox. After that, Syed.
Point to syedcreates.com, the calculators or Pipeline Notes. Never to a generic bio page.
Bio You Can Paste
Syed Hadi leads product marketing and partnerships at AccuKnox, a Zero Trust CNAPP and AI security company built on the CNCF project KubeArmor. He writes Pipeline Notes and builds free GTM playbooks and India focused finance calculators at syedcreates.com.
Syed Hadi is Product Marketing and Partnerships Lead at AccuKnox, where he runs positioning, launches and a channel program spanning India, MENA, APAC, Japan, Europe, Africa and the US. Before that he moved from project management into go to market across two security startups. He has spoken at KubeCon India, BSides and the Kubernetes Bangalore meetup, was featured by Humans of Marketing, and publishes GTM frameworks, case studies with numbers and six free calculators at syedcreates.com. His newsletter, Pipeline Notes, covers pipeline math, partner revenue, positioning and AEO for AI search.
Site syedcreates.com · Newsletter syedhadi.substack.com · LinkedIn linkedin.com/in/syedhadii · Medium ssyedhadi.medium.com · Book a slot syedcreates.com/schedule-meeting
Take the Kit
Assets on this page may be used to identify Syed Hadi in editorial, event and partner contexts. They may not be used to imply endorsement of a product or service. Questions: book a slot or reply to any Pipeline Notes email.
