Syed Hadi

Product MarketingPositioning buyers repeat Channel PartnershipsPartners who sell, not sign GTM StrategyDecisions under market pressure Demand and PipelineSpend tied to one number Community and EventsRooms full of practitioners AI Systems for GTMBusywork, automated

Product Marketing

Most security products lose deals on clarity, not features. I build the positioning, personas and launch plans that make a technical product easy to buy.

OUTCOMES

Positioning and messaging that sales actually uses
Buyer personas mapped to real objections
Launch plans with content, events and enablement
Battlecards and one pagers for every competitor

WHO THIS IS FOR

Security startupsFoundersSales teams

TOOLS AND PLATFORMS

FigmaClaudeLovableWordPress

WHAT TO EXPECT

A product story the whole company tells the same way

First product marketer at AccuKnox, from the founding team to leading growth.

Done before. ARR grew from $500K to $1M+ with the growth team

See the GTM engine →

Channel Partnerships

A partner agreement is the start, not the win. I run programs that turn distributors, MSSPs and resellers into joint pipeline.

OUTCOMES

Partner programs with tiers, deal reg and enablement
Account mapping with each partner's sellers
Joint webinars, PR and co marketing
Monthly business reviews that track real pipeline

WHO THIS IS FOR

DistributorsMSSPsResellersAlliances

TOOLS AND PLATFORMS

Sales NavigatorSalesforceApolloBrevo

WHAT TO EXPECT

Partner sourced pipeline you can trace

Partner programs across AI security and cloud security in India, MENA, APAC, Europe, Africa and the US.

Done before. Programs covering over $35B in annual TAM

See the recognition →

GTM Strategy

ICP, pricing, channels and the launch plan. I make the calls that turn a release into qualified demand, then test them against the market.

OUTCOMES

ICP and segment definition
Pricing and packaging input
Channel mix across inbound, outbound and partners
Launch plans with clear owners and dates

WHO THIS IS FOR

StartupsGrowth leadersProduct teams

TOOLS AND PLATFORMS

Factors.aiApolloSales NavigatorClaude

WHAT TO EXPECT

A go to market plan with owners, not slides

Hosted the GTM Deep Dive at GrowthX, where teams made and defended live GTM calls.

Done before. GTM for new product lines drove a sharp rise in inbound

Read the playbook →

Demand and Pipeline

Every channel reports into influenced pipeline. Paid, SEO, AI search, email and events all answer to the same metric.

OUTCOMES

Attribution that shows what moved a deal
SEO and AI search visibility programs
LinkedIn ads and email run as one program
Monthly reporting without manual exports

WHO THIS IS FOR

B2B SaaSMarketing leadsFounders

TOOLS AND PLATFORMS

Factors.aiLLMLabsLinkedIn AdsBrevo

WHAT TO EXPECT

Pipeline you can explain line by line

Third in AI visibility for security, ahead of Sysdig and Prisma Cloud.

Done before. $2M influenced pipeline on $100K a year

See the GTM engine →

Community and Events

Meetups, booths, CTFs and hands on labs that put the product in front of the people who will use it.

OUTCOMES

Meetups and community days with partners
Conference booths with a reason to stop
CTFs and labs that grow open source projects
Webinars that sellers can reuse

WHO THIS IS FOR

Open source projectsDevRel teamsEvent marketers

TOOLS AND PLATFORMS

RestreamLoomFigmaBrevo

WHAT TO EXPECT

Events that leave pipeline behind

KubeCon India, BSides Bangalore, the CNCF day at NetApp and GrowthX.

Done before. 500+ CTF sign ups and 300+ GitHub stars at KubeCon India

See the events →

AI Systems for GTM

Vibe coded apps, Slack agents and self driving dashboards that let a small team ship like a big one.

OUTCOMES

Internal apps for quotes, spends and lead capture
Agents that draft, export and report from Slack
Dashboards that refresh themselves
A tool stack the team actually adopts

WHO THIS IS FOR

Marketing teamsRevOpsSmall teams

TOOLS AND PLATFORMS

ClaudeLovableViktorPostHog

WHAT TO EXPECT

Quotes that took days now take minutes

Mission Control, the Price Quote Generator, the Event Leads app and more.

Done before. Five org wide apps shipped by marketing

See the systems →

Product Marketing Channel Partnerships GTM Strategy Demand and Pipeline Community and Events AI Systems for GTM

GTM Engine Events Systems Recognition Playbook Writing

Tool Directory Claude Skill Pack Writing

Blog Posts

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Home / Blog

The blog

Every post from Medium in one place, from AI security buyer guides to career notes and travel. New posts show up here as soon as they go live.

Explore the workGTM, systems, recognition, events, blog, posts, tools and skills.

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GTM Engine Systems Recognition Playbook Events Writing Blog Posts Tools Skill Pack

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Product Marketing

Channel Partnerships

GTM Strategy

Demand and Pipeline

Community and Events

AI Systems for GTM

Ready to GrowSomething Together?

Get the GTM playbook before everyone else

Ready to Grow
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