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Is your partner program ready to bring pipeline?

Ten questions, two minutes. Get a readiness score and the three gaps to fix before you recruit more partners.

01Can you explain in two sentences how a partner makes money with your product?
02Have you picked one or two partner types to focus on, such as distributors, resellers or MSSPs?
03Do you screen partners against clear criteria before outreach?
04Do you bring named target accounts to the first partner meeting?
05Do partners have a pitch deck, battlecards and a demo they can run without you?
06Do you have a simple deal registration process with clear protection rules?
07Is every partner sourced or influenced deal tagged in your CRM?
08Do you run weekly or monthly pipeline reviews with active partners?
09Do you cut inactive partners and invest more in the ones producing pipeline?
10Does one person inside your company own the partner program?
“If you are looking for someone who gets straight to the point and actually gets things done, Syed is your man.”
Vineel Kurumella · Director of GTM and Strategic Partnerships, AccuKnox
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