GTM and Product Marketing Case Studies

Featured

Featured Case Studies

Three stories where the numbers moved. Each one shows the problem, what we shipped and what changed.

AI search

Turned a CNAPP vendor into one of the most cited names in AI search across the security category.

Challenge: Buyers now ask ChatGPT, Gemini and Google AI Overviews which CNAPP to shortlist. Being missing there means being missing from the deal.
What we did: Four to six months of SEO, SEM and backlink work, a 23 type content matrix built for AI visibility, and tracking share of AI answers on LLMLab.
Result: AccuKnox reached 27.72% AI visibility, mentioned in 12K of 42K tracked answers, and took the #1 Google answer slot for CNAPP vendors.

Demand

Rebuilt the website and content engine so organic traffic and pipeline compound instead of spiking.

Challenge: Pipeline depended on events and outbound. The website was a brochure, not a growth channel.
What we did: Shipped landing pages, pillar content and free tools on a weekly cadence, tied to GA4 events and account based intelligence from Factors.ai.
Result: Website sessions grew 240.6% to 311K in 90 days, engaged sessions grew 253.1%, and the engine supports $2M in influenced pipeline a year.

Product marketing

Joined as the first product marketer and helped take a cloud security startup past $1M in ARR.

Challenge: A technical CNAPP platform with no positioning, no sales enablement and a crowded field of well funded rivals.
What we did: Built positioning, personas and messaging, ran GTM for new product lines, and drove adoption through self paced training, free trials and event evangelism.
Result: Part of the growth team that doubled ARR from $500K to $1M+, with a sharp rise in inbound leads from the new product lines.